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The Emerging Market Seed Fund
Backing B2B Founders Bold Enough to Move the GDP Needle
Born in Switzerland. Pioneering Emerging Markets.
Investing across
Emerging Economies
Emerging markets (ex China) house 70% of the global population, generate 30% of global GDP, but just attract 5% of venture capital.
Since 2012, we’ve been building a VC firm to capture the investment opportunity of these growth economies.
To date, we've invested in over 100 companies across 40 countries.
Investment Focus
We invest in bold founders building transformative companies at the pre-seed and seed stage across emerging markets.
First
Ticket
Follow-on
Ticket
Ownership Target
Customer Segment
$150-350k
up to $500k
3-5%
B2B
Fund Snapshot
Capital Deployed
$17.99M / $29.45M
# Total Investments
136
11 new in last 12 months
Avgerage first check
$212k
Allocation to Pre-Seed
52%
Portfolio NPS
81
Investment Themes
We focus on B2B tech solutions that drive digitisation across three key themes:
Financial Services
Payments, credit, banking, insurance, infrastructure.
Market Enablement
Marketplaces, e-commerce enablers, supply chain, cross-border trade.
Productivity
Vertical SaaS, workflow automation, data & analytics, AI tools.
Our Promise to Founders
We are committed to helping our portfolio companies win by turning early traction into long-term growth.
Collaborative
capital
Our investment process is designed to be efficient, transparent and informative.
We can either catalyse or follow in a round and seek 3-5% ownership, collaborating with other funds.
Meaningful
value add
Our network of seasoned executive advisors and practical GTM and growth support helps our portfolio companies scale faster and smarter.
Global
perspectives
Our global team, portfolio, network and knowledge brings a unique aspect to the cap table we like to think of as knowledge arbitrage.
We are early investors in some of the most successful startups across Emerging Markets.
Deepankar Rustagi (Nigeria)
Deepankar noticed a critical problem: small businesses struggled to grow because they lacked the right tools and access to trusted partners. In 2019, he launched OmniRetail to transform how retailers and distributors access essential goods, empowering thousands of small retailers across Nigeria, Ghana and the Ivory Coast.
That same year, we backed him at the very start of this journey, inspired by his vision and drive. In 2025, OmniRetail raised $20M in Series A to further strengthen its impact across Africa.
